It’s completely different to the way sailing is normally seen. It is an entertainment product that uses sailing, whether that is entertaining VIPs, whether it’s entertaining the public, whether it’s entertaining journalists to get media coverage.
If you want to get people interested in sailing, it needs to be sexy, fun, radical, physical – everything. I couldn’t think of anything better. The key thing about this series is that people who don’t care too much about sailing take a step back and say ‘Wow’. Multi-hulls do that – a hull flying through the air has a wow factor.