Knut Frostad svarar

Elaine Bunting har på sin blogg debatterat havskappseglling, professionalism och media de senaste veckorna; Ocean racing: the new elitism, Yacht racing – dead or alive?, Future of ocean racing och VOR – squandering the Whitbread legacy?

Visst hade det varit roligare om folk hade kunnat kommentera direkt för att det faktiskt skulle bli en debatt. Men här har i alla fall Knut Frostad svarat:

I read your blog today with interest! Comments and views on the Volvo Ocean Race is what we live on every day, in blogs, from sailors, sponsors, media and last but not least the audience.

Having been part of this race for more than 15 years, it has been an amazing experience this time around to engage with new audiences around the world. Not only in India and China but also people who has never before been interested in sailing, who have learned to sail through our internet game and new generations who where not even born when Whitbread had its glory days.

At the same time I realise that we may have lost some of the passion from our traditional audience, in particular in the UK. And this I do take seriously. Spain and the Netherlands have more people following the race than ever.

Many of your and Eero’s comments are valid, and in particular the need to reduce the cost and add flavour to the race I agree a hundred percent to. The cost element is critical for yacht racing as a whole. And those who are closely involved in the present race knows that we have an ambitious project running to achieve that in the next round.

When it comes to the legacy and boats I do not agree with you. If Peter Blake was with us today and raced his new Steinlager in the Volvo Ocean Race, his boat would look like the boats we have. Steinlager was the pinnacle of sailing technology those days as the Volvo Open 70s are the same today. That has always been the philosophy of the race all the way back to the Whitbreads.

And Peter Blake was my big sailing hero as Iker Martinez is a hero to many young sailing fans in Spain today. But I agree with you that the focus should be more on the personalities than the gear, and it takes time and effort to build those names, especially as there are so many competing for attention out there today.

As well we are in a very different world where there are not only a lot more races and names but a lot more competing for everyone’s attention every day. In the 1997-98 Whitbread, where I took part myself, sailing was for the first time presented on the world wide web. We had hardly any competition. In Scandinavia many learned how to use the internet through following the race, today the internet is something else.

Let me clarify two very important questions you raise. First, Volvo is very much focused on developing the Volvo Ocean Race as a sport and a sailing race, and in fact they are very open to both improve and change the race the whole way.

I am sure many of the sailors who attended our seminar in Alicante at the start where we outlined some of our plans for the future will agree. That is the core of our focus, and the main reason for why I decided to take this job. Secondly Volvo has already announced their support of the next race which will start in 2011-12, and their commitment to continue to support the race is definite.

In the mean time we have a very exiting race on our hands, very much in the Southern Ocean, and we will during the stopover in Rio present our results from coverage so far which shows a great improvement on a global basis, much thanks to the media crew members who has enabled us to provide broadcasters, internet and mobile phones with a lot more content than ever before even in many different languages.

The race has to work for both the sailors, the sponsors and the media. One does not outrule the other – in fact they are all depending on each other as much as the sailors depend on each other onboard.

4 Comments

  1. Joachim Mar 15, 2009 Reply

    Två saker har jag funderat kring vad gäller utveckling av VOR:
    1. Gör så att båtarna skickar data (kurs, fart, position, vinddata mm) oftare än vad som sker idag. Varför inte var 15:e minut. Då skulle racet bli mera live för oss som kollar vi molnet.

    2. Få in tjejer i racet. Enkelt att fixa, bara att skriva in i regeln att x antal tjejer skall ingå i besättningen på varje båt. Man har ju stipulerat en mediaperson ombord som inte får segla så det är bara att skriva mer.

  2. Richard D. Mar 15, 2009 Reply

    Inget nytt direkt.
    Vad skall Frostad säga, han sitter ju i knät på Volvo.
    Men lika inriktat på senaste båtutvecklingen var det inte förr, där är han ute och cyklar lite. Alltså ur puplikens synvinkel. Det handlade mer om människorna och mindre om materialet.

  3. Mr Panik Mar 16, 2009 Reply

    Det är ju klart att killen måste vara positiv – vart i från får killen lön …

    MEN 5 båtar på linjen är för dåligt. Premiera att båtarna kommer i mål och inte är konstruerade som engångsartiklar!

    Och hur stor publik är det egentligen? Lite samma problem är det ju här hemma också – hur många tittar/följer Gotland Runt?

    “Many of your and Eero’s comments are valid, and in particular the need to reduce the cost and add flavour to the race I agree a hundred percent to. The cost element is critical for yacht racing as a whole. ” – Hur många race designade segelbåtar är det på startlinjen på Sandhamn Open?

  4. Stefan Mar 16, 2009 Reply

    Jag håller med Joachim snabbare uppdatering. Mer seglingsinriktade kommentarer och en närmare koppling med det virtuella racet. Gärna tjejer men framför allt se till att båtarna kan hänga med kanske organisationen behöver reservbåt till besättning som saknar båt på ett ben vad vet jag. Acceptera att nätet är exponeringen för VOR och glöm 1/2 timmes tv snuttar. Jag ser inte på TV 4 timmen den känns bara seg.

    Stefan

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