En kul jämförelse från Yacht Sponsorship. Om Americas’s Cup var F1, vilka team liknar då varandra?
Oracle Racing = McLaren
This is an easy one. The buttoned down corporatism that sees even the athlete’s emotions scripted for them by centralised PR minders, combined with vast financial backing that can hire in the best talent, makes the similarities between these two operations eerie. Both are hugely talented and perfunctory, but lack a soul. Of course it matters none when the trophy is lifted and a certain kind of fan likes to be associated with winners.
Mascalzone Latino = Ferrari
Also a no brainer. Italian passion mixed with a depth of talent that wants to win, though this team looks more like the one that stumbled through the 1980 without much success rather than all conquering Michael Schumacher era from 2000-2004.
Team New Zealand = Williams
Once great, now struggling to keep up with the funding required to compete at the sharp end. Full of talent and with tons of experience, there is still a sense of nationalism that means fans are more loyal.
Team Energy = Renault
The french do sport differently. When they get it right they can beat anyone on their day, but inconsistency is the thing that often leads to problems. With all the talent in place, this team looks like the 2005/6 team that swept all before it. Also with a strongly nationalistic approach.
Artemis = Mercedes
When Michael Schumacher came out of retirement to drive in F1 again, people gave him all the respect he deserved as a multiple world champion, but in the time he had been away, things had moved on and younger, hungier drivers now ruled. Artemis has impressive line up of sailors who have all achived incredible things, but there is a sense that now the Americas cup will be sailed in physically demanding multihulls, this team isn’t quite there. The fans of this team are confused too. Like mecedes GP which was Honda then brawn then mercedes, Artemis is a predominantly American team flying a swedish flag.
? = Red Bull Racing
In 2010, red bull racing showed that a sporting team can combine passion, fun, excitement with championship winning talent. Jimmy Spithill might be the mark Webber of the america’s cup scene, but where is the Sebastian vettel? Where is the team (like Puma in the Volvo Ocean Race) which will be known as much for their parties as their results on the water?