Journey of Change | Team SCA

Temet har vetat att det inte blir nåt nytt race ett tag, men nu är det alltså officiellt. Synd, då man hade skapat en plattform och bra förutsättningar för ett race till, men jag förstår också om SCA har andra saker att ta i.

SCA will not participate in the next Volvo Ocean Race and the all-female squad is now looking to put together a sailing program to continue to develop the skill set and continue the momentum that SCA and Team SCA has created with the ultimate goal of finding a new sponsor.

“We are very proud of all the achievements we made, both on and off the water. The race provides a global platform that reaches a wide audience and provides good opportunities for a sponsorship. We met, and even over achieved on some of, our objectives. We more than doubled the media value compared to our objectives and about 2,400,000 people passed Team SCA, the SCA pavilion and boat in the race villages at the stopovers. We will now look into how we best leverage the legacy of empowering women and the great achievements of female Team SCA”, comments Gabriella Ekelund, VP Corporate Brand Communications, SCA.