Henri Lloyd supportar Ben Ainslie

Det är faktiskt lite cool att många America’s Cup team kommer att ha klädleverantörer med huvudkontor strax söder om Göteborg…


HENRI LLOYD, who has developed high performance clothing since 1963, has been selected performance clothing partner to INEOS TEAM UK for the 36th Americas Cup campaign to bring the Cup home to Britain.

“For HENRI LLOYD this partnership means a huge amount and of course are we very proud to cooperate in development projects together with one of the world’s most successful sailors and the British America’s Cup team” says Magnus Liljeblad CEO of Henri Lloyd Group Ltd.

“We see that a new form of sailing is emerging and through this partnership we will follow the INEOS TEAM UK sailors and their needs to perform during racing, we can then take these experiences into our product development process for future collections “, continues Magnus Liljeblad.

“For many years, I have sailed in HENRI LLOYD clothing and I know that HENRI LLOYD have provided the best performance products on the market. We are currently entering a new phase with new boat designs and new demands on performance. It is incredibly beneficial to have HENRI LLOYD`s designers working with the team to come up with new innovative performance solutions which will enable us to reach our optimal performance on the water “, says Sir Ben Ainslie.

”The partnership with INEOS TEAM UK is exactly what we want HENRI LLOYD to stand for. Working with Ben and the British America’s Cup team and developing the best performance clothing to help the team become successful in bringing the Cup back home to Britain”, says Hans Eckerström, chairman and controlling shareholder of Henri Lloyd Group Ltd.

As an official partner to challenge team INEOS TEAM UK to 36TH Americas Cup, HENRI LLOYD will deliver performance clothing to the entire INEOS TEAM UK team including performance wear for the sailors. The partnership extends to March 2021.