Mediasiffror för Volvo Ocean Race
Volvo Ocean race har presenterat siffror som visar på vilket genomslag man har i media. Framförallt online fick man ett mycket större genomslag.
- 42 percent increase in hours of TV broadcast around the world compared to 2008-09 – resulting in a 16 percent increase in cumulative TV audience
- 47.6 percent increase in TV news audience thanks to a focus on high-value broadcasters and news agencies
- 94.8 percent increase in online articles published about the race
- More than 8 million views on the race’s official YouTube channel
- 6.26 million unique visitors to volvooceanrace.com bringing 127 million page views – more than double the page views from the 2008-09 race
- 2.9 million visitors to the Race Villages – with an average crowd of 43,882 on In-Port Race days
- 23,486 corporate guests attending over the course of the race
- Number one sailing property on Facebook with over 200,000 fans
- More than 16 million visits and 244 million page views to the Race Tracker – a 67.3% increase in visits and seven times the number of page views


